With the Every Door Direct Mailing program you as a businessman can reach people in certain geographic areas of your choice. What this means? First of all, it is important to say that EDDM doesn’t require mailing lists. So, this means that your promotional material will be delivered to every household within the mailing route of your choice. You can decide whether you want to promote your services and products only in the neighborhood, or you rather prefer to choose the entire zip code, or city. Finding mailing routes is a not a problem at all thanks to a free mailing route tool that can be found on the web site of USPS. You can see which mailing routes are the best scenarios for your promotional campaign, calculate how many households are there in one mailing route and that way calculate better how many mail pieces you need to prepare for the marketing campaign. Keep reading about EDDM Printing here.
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