If you already tried the EDDM program you will have to agree that there is no better direct marketing strategy than that. EDDM was created by USPS to help small business attract more clients. This is a business marketing campaign which lets you deliver different types of mail pieces – flyers, postcards, catalogs, brochures, etc. Most of the companies will very often opt for flyers as they are much bigger and have plenty of space for everything you want to communicate to your client. The size of one direct mail flyer that is acceptable in the EDDM program is 11 x 17 inches, folded. Full EDDM printing article at Netymon.
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