The new USPS Direct Mail Program has a lot of rules and requirements that need to be met so that the entire program can function properly. On the first place is the size of the mailing pieces. Flyers that are sent through EDDM are big, and they measure about 8.5 x 11 inches. When we compare the EDDM flyer with a regular postcard that measures only 4 x 6 inches we come to a conclusion that for less money you can get a bigger advertising space where you can include selling message and offers. EDDM printing flyers are also much bigger than any other mail that you will receive in the mailbox, so this helps a lot as well.
Orignal From: The new USPS Direct Mail Program
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