Colour Brochure Printing for Kids’ Products

Children are the most important clients in the market. They are the hardest and at the same time the easiest to please when it comes to products. In order to catch their attention, you need to be very creative in making a brochure that is intentionally for them. Colour brochure printing is the best option you can use when selling products and rendering services for your little prospects.

Colours play an important role in the developmental stage of children. Toddlers for instance are amazed whenever they see colourful pictures and toys. This should already give you an idea of how important hues and shades are in the perception of kids. Without even asking, you can already tell the favourite colour of a child by simply looking at his clothes and other things. Little girls are often associated with pink and purple while little boys choose any shade of blue. This is also the reason why most children’s apparel and other stuffs are coloured in such manner because they are enticing to children.

In printing brochures for children, there are several things that you need to think about. Although these are simple considerations, how you make them appealing is another thing.

• Use fancy letters in the texts. However, makes sure that though they are fancy, they are easy to read. Do not use script characters because some children may not be familiar with them. Use letters as they are taught in school. Some of the characters may vary depending on the fonts that you use.


• Make sure that the characters are large enough to be seen. Do not use very small fonts because children will not be encouraged to read texts written in small fonts.


• Make it information brief and straight to the point. Do not explain too much. Often, your clients do not have the patience to read very long texts. You can always include a brief note for the parents to use as reference but do this at the end part of the colour brochure printing.


• Include drawings and photos. Images are more appealing to children. When you give them a book for the first time, tendencies are they will look at the illustrations first before reading the story. Do the same in your brochure. Colourful photos are important to show your clients exactly what you want them to have. When they decided that they want what is in the photo, they do not even bother to read how much or for what these things are. This information is left for the parents to find out.


• Lastly, fold or bind your brochure in a unique yet simple way that kids would love figuring out how it is done.

Children are the hardest and the same time the easiest clients to please. It is hard to get their attention but when you are successful in doing so, you will not be surprised to have them all at the same time in your commercial space. With colour brochure printing, your products intended for kids will be selling like pancakes.

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