Include hooks In order to make your brochures more enticing to the market, it is always a good habit to include hooks and catchy words. Write effective one-liners that could "hook" your clients. Effective words such as "BONUS", "FREE" and "BIG DISCOUNTS" are just few examples. In reference to the industry you are in, there could be other forms of one-liners, which you can use for business brochures. In any case, you can use these one-liners as headings and as part of the tagline. These powerful words will make your brochures attractive and persuasive.
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Ensure that your brochure is neatly constructed and smooth to the eye. Passers-by are more likely to get their eyes captured with glossy brochures than with rough ones. The time generally required to get a customer interested is less than thirty seconds, so make sure that the exterior appearance of corporate brochures remain clean. Printing brochures with glossy paper, moreover, suggests that the company printing them is financially better-off compared to a company that prints brochures with rougher paper.
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Orignal From: Easy Tips in Making Business Trifold Brochures
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