What kind of strategy should you use when choosing the best carrier routes? First of all, the mailing route you choose should be the one that will provide you the greatest returns. For small businesses it is a great idea targeting their neighborhood for getting the most response from clients that are closest to your store. After this you can always easily expand your client base. If you get to know your neighborhood and the clients, it will help you a lot in the future for achieving a higher response for your mailer. The Every Door Direct Mailing Article.
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